SOCI 120 Lecture Notes - Lecture 1: Ethnocentrism, Cultural Relativism, Discourse Analysis
Document Summary
Social institutions + culture = social structure (the basis of society) Sociology is constantly informing the bigger picture (big picture ideas) Quantitative research- data collection methods that use statistics, mathematical models, and computer analysis to convert individual or group behaviors/characteristics into numbers (survey research + secondary data. Survey- a data collection method consisting of a set of standardized questions given to a group or individual either in person or via other communicative means (sample v. population) Data that has already been collected; can be from other researchers or organizations (department of justice or pew); also includes newspapers, archives, or discourse analysis. Quantitative data often offers the context or the (cid:498)big picture(cid:499) for the more. Qualitative research- a data collection method that seeks to gain an in depth understanding of the meaning and reason behind human behavior; often in a natural setting descriptive researchers to analyze. Key types of qualitative methods: controlled interviews.
