COM ARTS 155 Lecture Notes - Lecture 4: Negative Space, Monospaced Font, Kerning
23 Sep 2016
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Contrast - how the colors are different, black vs. white. Focal point - where is the focus. Movement - how does a viewer"s eye move through the work. Perspective - what perspective does the viewer have (where is the camera relative to subject) Example: obama hope posters from 2008 campaign. Golombisky & hagen"s 3 building blocks of graphic design. Mediahistoryproject. org includes many film periodicals and historical graphic designs for free! Font - complete set of characters in a partiular size and style. Font family/ typeface -a series of fonts. Kerning - adjusting negative space between two characters. Monospace - each letter is the same size. Was revolutionary because of its neutral and simple look.
