JOURN 616 Lecture Notes - Lecture 1: Remote Control, Jenny Sparks, Payne Fund Studies
14 Dec 2015
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Document Summary
Mass medium, noun (plural mass media): a medium of communication (such as newspapers, radio, or television) that is designed to reach the mass of the people usually used in plural. Also books, billboards, apps, websites, banner ads ) Interpersonal- written letters, telephone calls: now lines are getting blurred (facebook is both) Uses and gratification: personal needs, desires seek out, select media. Reasons for viewing: information seeking, entertainment (relaxation, relief from boredom), social utility (facilitate relationships with others), escape or withdrawal, self-evaluation and personal identity. Identity: child"s understanding of the world and ability to comprehend media determines the impact of media. The impact of media on kids is going to impact what they do/don"t understand (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) Reminder: bring diary on thursday (just one 24-hour diary) Experimental studies- random assignment to conditions: goal: to establish cause and effect relationships. Dependent variable (effect: experimenter: can manipulate variables.
