JOURN 201 Lecture Notes - Lecture 10: Communication Apprehension, Shyness
2 Oct 2016
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For media, rather than an assimilation bias it seems people employ a hostile interpretation. We tend to think that media are biased against our views and that they will sway neutral viewers against our position. Journalism is trying to adapt to perceptions of bias (partisan press, fact checking, false balances) Subject stays when no one else left, left when alone in room. Everyone will go along with everyone else. Noelle newman says that, members of a group engage in a constant evaluation of the prevailing climate as opinion in the group. This is to avoid the possible social isolation that could result from expressing an opinion that is contrary to the majoring opinion. If losing side talks less, than eventually will lose because everyone thinks losing and switches side/stays silent. Individuals are more willing to express their opinions when they think others hold similar opinions but this empirical relation albeit significant, is small.
