JOURN 201 Lecture Notes - Lecture 9: Msnbc, Media Literacy, False Balance
2 Oct 2016
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Document Summary
Media can have effects that are not direct but indirect, we think that have an effect. 3rd person perceptions are ubiquitous and can lead to attitudes and behaviors. Presumed influence of media on others may lead us to change our behaviors. Most of us live in worlds of perception and not fact. Tendency to interpret, favor, and recall info that confirms what we already believe. We pick certain things that agree with what we believe. Public increasingly believes that media is inaccurate. It is actually balanced, goods and bads for each candidate. With media there seems to be a reversal of biased assimilation. People become hostile when presented with different things. More hostile with journalist as other, vs student. What we would otherwise see as neutral content we now see with a bias we would not otherwise see. Publics may be more biased than media and interpret content in a biased way.
