JOURN 201 Lecture Notes - Lecture 8: Social Distance
2 Oct 2016
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Document Summary
Cuing highlights something connected in head to bring up emotions (yellow walkie-talkie) Network activation dissipates relatively fast (need for constant repetition to be chronic activation) The role of secondary appraisals that can override priming effects to explain why priming does not always result in behavior (thinking carefully overrides priming) Moderately sophisticated viewers more easily primed by media than the most or least sophisticated ones. If you care a lot you will pay no attention and if you care a lot you probably already know a lot and will pay no attention, whereas if you"re neutral, you are more easily primed (chronic knownothings ) Regan support went down following the iran contra scandal, things don"t become as important to you. To make judgements we don"t rely on all available info but rather on info that is accessible. Media messages can activate neutral networks that make us evaluate in a certain way and not in others.
