MARKETNG 305 Lecture Notes - Lecture 14: Information Search Process, Motivation, Culture Shock
Document Summary
Thought your language skill were better than you thought. Can be high or low depending on the situation. It cannot be relieved with just one decision. Vacations are not a solution to a problem, they are something you enjoy in and of itself. Information search that is mostly passive and accidental. Much broader decision to the point where it can be overwhelming. Pay less attention to attributes and more attention to how we feel. Choice is driven by feelings and circumstantial factors. Your parents going somewhere and deciding to tag along. Satisfaction does not lead to repurchase decisions. Satisfaction does not mean that the process is over. There is a problem, solution is going on vacation. Going on vacation is a means to an end. The problem must seem feasible to solve. Choosing between brands of a certain product category. Looking at product attributes to form an attitude. Information search process that is very purposeful and intensive.
