POLI SCI 104 Lecture 13: Poli Sci 101 week 8, 1
7 Jan 2019
School
Department
Course
Professor
Document Summary
President attempt to shape public debate: announcements, speeches, proposals, tactical decisions (rolling announcements, timing, spin, the permanent campaign. Speech before joint session of congress on september 10, 2009. Must change attitudes, and take action based on those changes. Almost by definition, those most strongly opposed will be those least receptive to president"s message (i. e. , opponents) Countervailing factors: competition for public"s attention, counter mobilization efforts, insulation of political coalitions, low levels of information; people are not only uninformed, but frequently misinformed, ad it is very difficult to shake those opinions. Efforts to frame issue to create favorable impression: during crises, media less likely to challenge administration pr strategies. Because it sometimes works, and you cannot know ahead of time when it will work and when it won"t. Because presidents and their staffs think it actually works, and don"t learn from failure: a single success will become the model, failure attributed to we didn"t do it right, rather than this never works.
