HPEX 445 Lecture Notes - Lecture 2: Swot Analysis, Strategic Planning, Marketing Plan
4 Apr 2016
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Document Summary
Purpose- to idenify controllable and non-controllable forces that can inluence the outcome of the organizaion and determine appropriate direcion to take to counteract these factors. A factor in any organizaions success is how well they can plan for the future and tap into market opportuniies. Provides a snapshot of how the organizaion is currently interacing with the market compared to compeitors. Strengths (posiive) , weaknesses (negaive)- internal , opportunity (posiive) , threat (negaive) external. All aspects of the market must be examined. Most common model-ive forces model (innovaions in technology, regulatory environment, compeiive rivalry, power of consumers and payers, power of the healthcare workforce) Mission: enduring statement of purpose (why we exist) Vision: strives to idenify a speciic future state of the organizaion, inspiring goal. Values: helps to deine an organizaions culture, characterisics to convey to customers ( what"s important) Begins by analyzing and challenging the planning assumpion, exploring future scenarios.
