AHRM 1014 Lecture Notes - Lecture 20: Corporate Design, Plywood, Mid-Century Modern
19 Apr 2018
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Led to mass poverty, lost jobs, homelessness, manufacturers making major cuts, etc. Found a way to stimulate sales, changing forms. Developed an even more streamlined style: decreased resistance (literally and metaphorically) Bauhaus: created out of fear for lost role of art in society, wanted to reunite creativity and manufacturing, 1919-1933, by the end, key people were moving tot the us. American design established as a major international force. Changed how goods were consumed: appeal to emotional impulse. Tons of stuff needed designing: kept designers busy! Led to significant use of plywood, the modern miracle material . Depression + war = people have felt deprived. Advertising had been appealing to designing tomorrow : and designers wanted to be ready to get the sales. People were ready to purchase/lots of people needed housing: pre fabrication, factory built housing, planned communities. Factories that produced war goods were now ready to manufacture. Single form seat shells made of molded plastic.
