COMM 4334 Lecture Notes - Lecture 3: Peabody Energy, Volkswagen Polo, Sissela Bok
7 Dec 2016
School
Department
Course
Professor
Document Summary
Is the site credible: what"s the (cid:396)elatio(cid:374)ship (cid:271)et(cid:449)ee(cid:374) (cid:272)(cid:396)edi(cid:271)ilit(cid:455) & ethi(cid:272)s, complex (cid:396)elatio(cid:374)ship that"s ha(cid:396)d to des(cid:272)(cid:396)i(cid:271)e. Codes, codes, and more codes: professional codes, prsa, society of professional journalists, american association of advertising agencies, radio-television news directors. Compare codes: prsa advocacy for org you represent vs. spj label advocacy & commentary, honesty vs. Accuracy: independence providing objective advice to org vs. Crossing the line: vw polo, do ethics matter where humor is concerned, something to be taken into account, but a line can be crossed. The tares test: popular in pr & advertising, in order to ethically share a persuasive message, you should consider some specific items, truthfulness, authenticity of communication, respect for your audience, e(cid:395)uit(cid:455) of the (cid:862)pla(cid:455)i(cid:374)g field(cid:863, social responsibility. Potte(cid:396)"s bo(cid:454: ralph potter, harvard university, method for reasoning through an ethical problem, no choice is forced. Sissela bok: born in sweden, eventually moved to us, lying: moral choice in private & public life, philosopher, truth, lying, ethics.
