POL_S 317 Lecture Notes - Lecture 3: Fairness Doctrine, Npr, Federal Communications Commission
Document Summary
Introduced some of the ways the news media could serve the public good (in an ideal society: inform the people, function as a public sphere, function as an electoral forum, monitor actions of government (watchdog) The media systems functions of news media: how the us media system influences these functions of news media, how the us is different from other countries, the us media system. Regulation: fairness doctrine & right of reply, equal time rule, community service requirement, cross-ownership. Publicly owned broadcasting: ensures the provision of certain types of welfare-enhaving programming that the market alone would not provide, less sensitive to audience size and sort of guaranteed $ from government. Commercial broadcasting: seeks to deliver largest possible audience at lowest possible cost, deliver programs with shallow but wide appeal (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) ads. Ratings: in most european systems, prime-time ratings won by public broadcaster.
