POL_S 428 Lecture Notes - Lecture 5: Social Identity Theory, Tailgate Party
Document Summary
Our brains are programmed to like people who we identity with versus those who are different. Out brains have a high need to simplify reality: your brain is constantly looking shortcuts aka heuristics. Need to belong: we need social interaction, a sense of belonging is fundamental. We make comparisons to distinguish ourselves from other groups. When we look at a group and make a comparison between them and. We say they"re doing a lot better than us it makes you not like them and it creates a negative out-group. It"s relevant two groups living in the same slum and you compare. Proximity generally need to be close by. Nazi germany that did not look jewish so they could have lied but still said they were. Third response is social competition: you compete on the level of comparison.
