POL_S 317 Lecture Notes - Lecture 23: Time Series
Document Summary
I. e. the effect of watching a negative ad (say, attacking clinton) on an individual"s support for her. Survey: ask whether he watched the negative ads, ask whether he supports clinton, see if the two answers are related to each other. Experiment: divide people into two groups, show a negative ad to only one group, ask everyone whether they support clinton, compare the results for the two groups (cid:1) Self-selection (in reality, people are not randomly distributed) (cid:1) Strengths: greater generalizability (more representative than college sophomores) Weaknesses: self-report: people may not recall or lie, little control over variables, unable to detect the causation (cid:1) One was going to vote for cruz watch the news before election now support trump? (cid:1) The bottom line: media effects are more than changes in vote choice. Priming: the way in which the media affect the criteria by which political leaders are judged.
