PSY 254 Lecture Notes - Lecture 7: Operant Conditioning, Stanford Prison Experiment, Facial Feedback Hypothesis
24 Oct 2016
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A positive or negative evaluation if an object. A(cid:374) attitude that is acti(cid:448)ated auto(cid:373)atically fro(cid:373) (cid:373)e(cid:373)ory, ofte(cid:374) (cid:449)ithout the perso(cid:374)"s a(cid:449)are(cid:374)ess that they possess it. Contradictory explicit and implicit attitudes can develop simultaneously, due to situational factors. Enduring beliefs about important life goals that transcend specific situations. Symbolic attitudes: attitudes that are formed through the influence of long-standing values. Eco friendly (negative attitude towards cars, meat eaters), feminism (strong belief, may come across as rude or negative), religious (negative attitude towards abortion), etc. Instrumental attitudes: attitudes that are formed through cost and benefits. Toms (may be paying extra for a pair of shoes, but knowing that you are helping someone else and making you feel good) Mere exposure can lead to positive attitudes. Repeated exposure to a neutral object will often lead to the development of positive attitudes toward that object. Requires no prior knowledge of the object.
