L11 Econ 1011 Lecture 5: Elasticity

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Elastic: the demand for a good is elastic with respect to price if its price elasticity of demand is greater than 1. Inelastic: the demand for a good is inelastic with respect to price if its price elasticity of demand is less than 1. Unit elastic: the demand for a good is unit elastic with respect to price if its price elasticity of demand equals 1. Time: substitution of one product or service for another takes time. !1: the price elasticity of demand for any good or service will be higher in the long run than in the short run. Price elasticity at point a: ea = p/q x 1/slope. If two demand curves have a point in common, the steeper curve must be the less price-elastic of the two with respect to price at that point. Must be less than one at any point below the midpoint. Must be greater than one for any point above the midpoint.

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