Operations and Supply Chain Management OSCM 356 Lecture Notes - Lecture 2: Mass Customization

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Ease with which employees and equipment can handle a wide variety of products, output levels, duties, and functions: capital intensity i. The mix of equipment and human skills in a process: two basic change strategies for analyzing and modifying processes, process reengineering, process improvement. Positions on the left = high customer contact and highly customized services. Process structure in management: the product-process matrix brings together three elements, volume, product customization, process characteristics. Synchronizes the product to be manufactured with the manufacturing process itself: process choice is a way of structuring the process by organizing resources around the process or organizing them around the products. Organizing around the process means that all machines are grouped together and process all products. Customization is high and volume for any one product is low: a batch process has high volumes, narrow range of products, and large quantities. Most common: a line process has high volume and standardized products.

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