L33 Psych 100B Lecture Notes - Lecture 6: Solomon Asch, Social Desirability Bias, Social Influence
16 Nov 2018
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Self-report: mood can affect results, social desirability, misremembrance. Observer report: see above, highly correlated with self-report. As people get older, they get more conscientious and less neurotic. Which big five trait is correlated with: More likely to play a musical instrument - open to new experiences. Social influence: how others influence our behavior. Conformity: adjusting behavior/thinking to coincide with the group. Group of confederates and one true subject with line questionnaire. The subject will go along with what the group says unless there is a partner who agrees. Size of group (larger = more conformity) Change behavior in response to direction from authority. Teacher shocks subject (behind wall) when answered incorrectly, upping voltage with every wrong answer. Slight - moderate - strong - very strong - intense - extreme intensity - danger: severe - xxx. Results: majority of subjects continued to shock all the way to the end (about. Participant response: most participants were glad to have participated.
