COMM 104 Lecture Notes - Lecture 5: Pathos, Sophist
Document Summary
Rhetoric: all available means of persuasion aristotle. Sophists: speak well in order to conduct business of the community. Aristotle: wanted to expands the sophists" teaching; father of (wrote) the. The rhetoric: 3 parts: speaker, audience, speech itself, guided by 2 assumptions. Deliberative rhetoric: (originally) speaking in the legislature, speakers must convince audience to complete or not complete an action, future behavior, ex. Ronald reagan speech about budget: personal identification with the audience. Forensic rhetoric: (originally) speaking in court, relies on past, ex. Judge judy: elicit feelings of guilt or innocence. Epideictic rhetoric: speaking in ceremonial situations, present behavior, ex. Mlk speech, graduation ceremony speech: praise or blame, virtues and values. The 3 proofs: the means used by the speaker to persuade the audience: ethos: credibility. 3 c"s: character, competence, caring: logos: logical dimension. Choose the best possible arguments for your case. Creatively choose the facts/evidence that best support your argument: arrangement. Determine the most effective way to organize your arguments.
