BUS 300GW Chapter 2: Which client should the sales team focus on

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4 Aug 2021
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The sales team wants to focus on making a particular client strategy after analysing four clients" revenue for securing the remaining clients in 2021. Norman, the revenue generated by the four major clients kent, lincoln, mersey, and york, has fluctuated quarterly in the year 2020. The revenue generated by the client kent has been constant in the first two quarters, amounting to ,000, and it has increased to ,000 in the fourth quarter. The increasing trend shows that the client will generate similar or increased revenue in the year 2021. The revenue of lincoln has decreased drastically to ,000 from ,000 in quarter two, but it has recovered in the last two quarters with ,000. The revenue of mersey hasn"t been changed that much over the years as it has maintained indistinguishable revenue. But the major changes have exhibited by the client yorks" revenue as it has changed substantially throughout the year.

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