BUS 498 Chapter Notes - Chapter 2: Sheryl Sandberg, Angela Ahrendts, Elon Musk
4 Sep 2021
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Chapter 2- strategic leadership: managing the strategy process. Example: in leading facebook to become the most successful social network and one of the most valuable technology companies worldwide, sheryl sandberg has clearly demonstrated effective strategic leadership. As chief operating officer, sandberg has tremendous position power because she is the second in command at facebook and reports only to ceo mark zuckerberg. Sandberg"s business development skills are legend: she transformed a money-losing outfit into a titan of online advertising, with some billion in annual revenues. She designed and implemented facebook"s business model (how it makes money). In particular, sandberg has attracted high-profile advertisers by demonstrating how facebook can place precisely targeted and timed ads when it matches what it knows about each user, based on that person"s social networks, with the advertisers" targets. Less quantifiable, but perhaps an even more valuable contribution, sandberg provides adult supervision and a professional face for a firm populated by socially awkward computer geeks.
