Management and Organizational Studies 1021A/B Chapter Notes - Chapter 10: Peer Group, Subculture

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Livia Veselka

Document Summary

Ch 10 : consumer behavior part 2 (pp. Need : a state of deprivation or the absence of something useful. Motives : the conditions that prompt the action necessary to satisfy a need. Two principles at work in this hierarchy: when lower-level needs are satisfied, a person moves up to higher-level needs, satisfied needs don"t motivate. Personality : distinguishing psychological characteristics of a person that produce relatively consistent and enduring responses to the environment in which that person lives. Personality is influenced by self-perceptions that by physiological and psychological needs, family, culture and reference groups. Self-concept theory : states that the self has four components; real self, self-image, looking- glass self and ideal self. Real self = an objective evaluation of yourself. Your perception of your real self is often distorted by the influence of the other selves. Self- image = this is how you see yourself.