PSYCH 360 Lecture Notes - Lecture 2: Normative Social Influence

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Behaving according to the presence or in uence of others ( doing what others do ) Behaving according to the demands of others ( doing what someone tells you to do ) In the us we tend to view conformity as a bad thing. Conformity is the jailer of freedom and the enemy of growth - jfk. Not all forms of conformity are bad. Some forms can be good and useful. Ex. we all drive on the same side of the rode, we all stand in line at the supermarket. Participants were told that the study was about visual perception. Across a series of trials, participants were asked to indicate which of the three comparison lines was the same length as the standard line. Participants tested in groups of 7 people, only one actual participant. On some trials, rst person provides correct answer, all others follow. On critical trails, rst person provides wrong answer, all others follow.

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