CMNS 3130 Lecture Notes - Lecture 2: Virtual Event, Hootsuite, Ryerson University
Document Summary
Influencer strategy - tiktok (maybe ig or linkedin) Engagement levels are a commonly used success measurement for social media companies. The majority (93%) of event professionals plan to invest in virtual events moving forward. (bizzabo, 2020) An overwhelming majority (80. 2%) of event organizers were able to reach a wider audience with virtual events. (bizzabo, 2020) Almost all (96%) event professionals do not believe virtual events will replace in-person events. (bizzabo, 2020) A staggering 80% of respondents reported that attendee engagement and satisfaction were kpis used for measuring virtual event success. (bizzabo, 2020) Just under half (39. 5%) of event organizers found it easier to find great speakers for virtual events. (bizzabo, 2020) More than half (55%) of respondents say that customer relations, education, and retention are the main goals for their virtual events. (bizzabo, 2020) The majority (63%) of organizations are moving to digital conferences or events. (topo, 2020)
