CMNS 3130 Lecture Notes - Lecture 4: Mobile App, Emerging Technologies, 5G
Document Summary
Start by designing web pages that are optimized for digital shopping. For example, making the highest-selling (and ideally highest-margin) products easy to find helps to make the customer journey more seamless. Example: the first page of amazon listings receives nearly two-thirds of all product clicks. Increasing load speed to best-in-class levels is also paramount. 5g ready applications: combined with mobile apps for improved speed, latency, capacity. Incorporating big data into digital platforms for improved services: business value. Cost reductions (47%: data-driven ecommerce businesses regularly measure and improve on the following: Ease of online payments - according to some ecommerce analysis reports, approximately 7 out of 10 customers prefer mobile websites over mobile applications across devices and 50% of e-commerce sales are made via a mobile platform. Which only means that online payments need to be secure and safe for customers. Big data analytics helps in identifying fraud-related activities and any threats to its processes.
