USEFUL SOURCES FOR POTENTIAL ESTIMATES Lecture Notes - Lecture 7: Key 2, Switching Barriers, Imitation

• School: Our Lady of Fatima University
• Department: Marketing
• Course: USEFUL SOURCES FOR POTENTIAL ESTIMATES

Document Summary

1. determine the potential buyers or users of the product. 2. determine how many are in each potential group of buyers defined by step 1. 3. to provide a basis for a monitoring system. Retain the customers as it is cheaper than new . and. Integrate technology in managing your customers. strategy to its situation. It is an easy-to-use tool for developing an overview of a company"s strategic situation. It forms a basis for matching your company"s. It provides an overview of the strategic situation. It provides the raw material to do more extensive internal and external analysis. An opportunity is a chance for firm growth or progress due to a favorable juncture of circumstances in the business environment. A threat is a factor in your company"s external environment that poses a danger to its well-being. By examining opportunities,you can discover untapped markets,and new products or technologies,or identify potential avenues for diversification.