MGMT 449 Study Guide - quiz Guide: Blue Ocean Strategy, Strategic Management
Document Summary
Thesis in the article strategic intent , the author introduced a new concept in strategic. In business, only companies with the financial resources to erode margins and market share in the next planning cycle are considered a danger. Rarely does resourcefulness, or the rate at which new competitive advantages are created, come into play. Strategic intent is a readily grasped declaration of the course that the management of a business plans on taking the company in over some future time frame. The strategic intent of a business needs to be easily understood by every member of the firm so that all staff can be working toward a consistent overall goal. Intent can be understood as the philosophical base of the strategic management process. It implies the purpose, which an organization endeavor of achieving. It is a statement, that provides a perspective of the means, which will lead the organization, reach the vision in the long run.
