Lecture : HOW DOES RETAIL WORK
Document Summary
How does retail work?- let us now understand the various ways a consumer can purchase goods from the retailer. 1. counter service- as the name suggests, counter service refers to the process of procuring the merchandise from the counter. The buyer does not have easy access to the merchandise of the store and he can"t pick up things on his own. In such a mechanism the buyer has to walk up to the counter and ask for his requirements. You need to ask the salesperson to show you the sample designs for you to finalize something as per your taste and pocket. Chemist shop- chemist shops do not allow the buyers to simply walk into the store and pick up medicines. One needs to walk up to the counter, show his prescription from the doctor to get the medicines from the retailer. 2. delivery service- the mechanism of shipping goods to the customer"s doorsteps is called a delivery service.
