Lecture : RETAILING
Document Summary
Retailing- is a distribution channel function where one organization buys products from supplying firms or manufactures the product themselves, and then sells these directly to consumers. A retailer is a reseller (i. e. , obtains product from one party in order to sell to another) from which a consumer purchases products. Retail- is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit. Demand is created through diverse target markets and promotional tactics, satisfying consumers" wants and needs through diverse target markets and promotional tactics, satisfying consumers" wants and needs through a lean supply chain. : a place of business usually owned and operated by a retailer but sometimes owned and operated by a manufacturer or by someone other than a retailer in which merchandise is sold primarily to ultimate consumers. The aim of any retail manager is to maximize profits while minimizing costs.
