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11 Dec 2019
Generally, when advertising to consumers, the objective of an advertising campaign is
a) a push strategy- to increase demand by focusing on wholesalers, retailers or salespeople.
b) to offset sales promotion costs.
c) to maximize media planning.
d) a pull strategy- to get the product into stores by having consumers demand it.
e) to win advertising awards.
Generally, when advertising to consumers, the objective of an advertising campaign is
a) a push strategy- to increase demand by focusing on wholesalers, retailers or salespeople.
b) to offset sales promotion costs.
c) to maximize media planning.
d) a pull strategy- to get the product into stores by having consumers demand it.
e) to win advertising awards.
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