PSYC 160 Lecture Notes - Lecture 1: Social Desirability Bias, Institute For Operations Research And The Management Sciences, American Psychological Association
Document Summary
Focus on those research methods and designs that enable social scientists to achieve validity and reliability on their study of human behavior. Description: obtain an accurate record of that which has been observed. Optimization: application of knowledge gained through knowledge of research to improve quality of life for a group of people. Laboratory or real-world setting world factors that could confound particular behavior manipulate/control the external conditions. Participants answer to social desirability rather than what they think or feel. Naturalistic/invevo means observing behavior in a real-world setting. Life time chronology of events and activities. Combination of data records (education, work, family, residence) Cannot be duplicated or systematically compared with others. Methods can be used individually or in combination to achieve and accurate record to social behavior. Strength of association between to variables or causation among variables. Unique characteristics that distinguish them form correlational. When we see x we tend to see y (x and y)
