MKT 2300 Chapter Notes -Marketing Mix, Horse Length

 

Logistics is most closely related to which element of the marketing mix?

 

a) Product

 

b) Place

 

c) Promotion

 

d) Production

A marketing strategy consists of selecting a segment of the market as the company's target market and designing the proper:

a.products for that target market

b." mix" of product/service, price, promotion, and distribution for that market

c.promotion for that target market

d.mix of product, distribution, and warranty service for that target market

e.incentives to allow a large percentage of the target market to purchase goods and services from the company