INFO-6119 Chapter Notes -Marketing Mix, Competitor Analysis, Web Conferencing

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20 Mar 2022
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Increase your strategic advantage to attract patients in an increasingly competitive marketplace: to clearly define the marketing objectives of the business that align with the corporate mission and vision of the organization. Product, price, place, promotion, people, process, physical. Marketing campaigns are the perfect way to reach your customers, clients, and leads. They can be the game-changing move that secures meetings with customers or prospects. Producing campaigns with a series of touchpoints will grab someone"s attention better than a single advertisement. You need to break through the clutter when promoting yourself, and marketing campaigns with incentives can do that for you. Also, adding an incentive lets you follow up with customers. It lets you explain your services and promote your brand even further. This makes marketing campaigns an important piece of any b2b sales strategy. It"s helpful whether you"re keeping in contact with current clients or finding new leads.

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