MCS 3620 Lecture 2: Assignment 1 MCS 3620

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 3620

Document Summary

As of march 11th, 2020, the toronto raptor"s instagram has more than tripled in overall followers, than the toronto blue jays, the next most famous canadian sports organization. One thing these clubs have in common is that they are canada"s sole franchises in their respective sports. It"s no surprise that the raptors" social media following has expanded over the previous two seasons, after their incredible run to their first championship. North development began long before they signed kawhi leonard and had their legendary title parade. To understand what happened, we must go back to 1946, when the raptors" branding was a dramatic change from the toronto huskies, a short-lived basketball association of america (a precursor to the nba) team that lasted only one season. The huskies logo featured a basic line drawing of its namesake dog with a blue-and-white colour scheme, a dramatic contrast to the.