JTC 100 Lecture Notes - Lecture 9: Ben Bagdikian, Watchdog Journalism, Concentration Of Media Ownership
30 May 2022
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Document Summary
In beginning, there"s soft budget constraints on tv. Four significant factors lead to change by 1970s: new ownership, deregulation diminished to serve public interest, networks were competing with one another, success of 60 minutes. Revolutionary newsmagazine, put themselves in mix of things that were timely. Economies of scale and the bottom line. Con: if content isn"t profitable, it isn"t made. Needs access to diverse and competing sources . T. v. stations and newspapers started consolidating under corporations. In early 1980s, 50 corporations own most of the media in the united states. Oligopoly: a market shared by small number of producers or sellers. Expect diverse set of content, instead, companies create similar safe content. Safe bet- viewership base and advertisers willing to pay for associated content. Market driven and public service content driven. Media consolidation has led to streaming consolidation. Timewarner and nbc each launched own service in 2020.
