JTC 100 Lecture Notes - Walter Lippmann, John Dewey, Digital One
30 May 2022
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Money spent on political tv advertising typically increases every presidential cycle. 2012 presidential tv ad spending 1. 92 billion. In 2016, 10. 2 billion was spent during presidential race. All tv ad spending hit 6. 06 billion. Cable- 1. 1 billion, digital 1 billion, newspaper 850 million. Ideally, help apprises the public about candidates and issues so citizens can make. 1960: first presidential debates mark tv"s greatest entrance to politics. Sway a narrow range of undecided voters. Believed public was disinterested and cynical and was willing to had decisions over to. Believed discussion is a vital habit of democracy and that both citizens and press need to be involved. Jurgen habermas: reasoned debate was replaced by slick promotion, advertising, and. German philosopher, argues public use to come together to discuss public issues and engage in deliberation about politics. In modern culture mass media makes it hard for public to have decision making. Humanize candidates by having them speak to the public through entertainment.
