FOUNDATION OF COMPUTER SCIENCE Chapter Notes -Direct Marketing, Breakcore, Personal Selling

• School: Guru Gobind Singh Indraprastha University - GGSIPU
• Department: Engineering
• Course: FOUNDATION OF COMPUTER SCIENCE

Document Summary

Brands can also be promoted effectively through newspaper inserts, danglers, banners at the right place, glorifiers, wobblers, etc. Direct marketing enables organizations to communicate directly with the end-users. Various tools for direct marketing are emails, text messages, catalogs, brochures, promotional letters, and so on. Personal selling is also one of the most effective tools for integrated marketing communication. Personal selling takes place when a marketer or sales representative sells products or services to clients. Personal selling goes a long way in strengthening the relationship between the organization and the end-users. Public relations activities help promote a brand through press releases, news, events, public appearances, etc. The role of the public relations officer is to present the organization in the best light: role of integrated marketing communication in global market: Integrated marketing communication is an approach to promote products and services (brand promotion) where various modes of marketing are integrated so that a similar message goes to the customers.