For unlimited access to Study Guides, a Grade+ subscription is required.
1. A marketing manager makes decisions about the following factors: product, price, promotion, and place. These factors are known as the: a) Environmental factors b) Marketing program c) Marketing mix d) Marketing concept e) Marketing process
4. One trend in marketing is that companies are considering customer lifetime value, beyond each individual sale. These companies are said to have a orientation. a) corporate social responsibility b) relationship marketing c) experiential marketing d) lifetime value e) triple bottom line
7. The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions to improve an organization's marketing activities is called: a) Market decision analysis b) Statistical analysis c) Marketing research d) SWOT analysis
