COMM 200 Chapter 6-10: COMM200 Miller Unit 2 Notes Part 2

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9 Oct 2022
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When culture is mass produced and distributed in direct competition with local culture. A limited range of cultural elements are shared, while others are ignored. We see and dramatization of certain cultural elements. We also see cultural commodities are marketed in ways that intrude/disrupt life. The elite who operate those cultural industries are ignorant about consequences. Pieterse: there are 3 possible outcomes through which to consider the impact of globalization on our culture. Globalization brings cultures into close contact through media and migration, but . Cultures are destined to clash due to differing values. Many problems of cultures clashing are due to political and economic differences rather than cultural ones. We often overestimate many of the differences between cultures. We often underplay/ignore many of the differences within a culture. Globalization leads to a growing sameness of cultures. Cultural imperialism: the cultures of less developed nations are taken over or invaded by those of developed nations.

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