SOCIOL 1101 Lecture Notes - Lecture 4: Culture Jamming, Cultural Relativism, Ethnocentrism
Document Summary
!,mmeernifya-nttnhuegsteeaadny. e. gg?nisition of material possessions , often with the belief that happiness and. Material goods are seen as a sign of status . When you buy a material good , you are buying a self image , a lifestyle , a sense of belonging. Advertising is becoming more common in k-12 schools culture - set of beliefs , traditions , and practices ; the sum of social categories and concepts. 0 athletic fields and gyms, buildings , rooms. , and facilities may be sponsored by corporations, who have we embrace in addition to beliefs , behaviors. , and practices ; everything but the natural exclusive rights to advertise environment around us . Ethnocentrism - the belief that one "s own culture or group is superior to others , and the tendency. Schools in low - income neighborhoods especially likely to feature heavy advertising . Culture jams to view all other cultures from the perspective of one "s own .
