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The Public Relations Society of America (PRSA) awards the best public relations campaigns with Silver Anvil Awards. Visit www.prsa.org/Awards/Search and review several case reports of previous winners. What does the field of public relations seem to encompass?

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Trinidad Tremblay
Trinidad TremblayLv2
28 Sep 2019

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BACKGROUNDINFORMATION FOR ALL CASE SCENARIOS<?xml:namespace prefix = o ns= "urn:schemas-microsoft-com:office:office" />

Crystal Smith had been the Director of the FinanceDepartment of Junction

Falls, USA, for nearly eight years. On a recenttrip to Florida, she visited her

sister and decided that she would like a change ofscenery. Crystal interviewed

for several jobs and accepted an accountingposition in the Finance Department

of a large Florida city. Her replacement inJunction Falls is Joe Metros. Joe, who

had been the Deputy Director of the FinanceDepartment in a nearby town for the

past five years, is very pleased with this newposition because it represents a

promotion.

A reporter from the Junction Falls DailyObserver interviewed Joe for a feature

article in the business section. Joe talked abouthis family and the many

civic activities that he supported, bothfinancially and by volunteering his time.

He also discussed his vision for the future of theFinance Department and identified

a number of short-term and long-term goals.Initially, Joe wants to implement

a number of changes designed to improve theefficiency and effectiveness of

departmental operations. He plans to eliminate anumber of accounts that are

rarely used. He also hopes that financialinformation can be provided more quickly

when requested by citizens or other city agencies.He notes that prompt responses

should increase public confidence in the FinanceDepartment. Joe is especially

concerned about the extent of employee turnover.Five of the seven department

employees have held their current positions lessthan one year, and training costs

can be rather significant. Joe has been told thatthe previous Director, Crystal

Smith, was very controlling and task-oriented, andthat this may have caused

employees to seek employment elsewhere.

Joe notes that the city does not have an internalaudit staff. However, the

local accounting firm of Watson & Watson, LLPhas audited the city%u2019s Comprehensive

Annual Financial Report for each of the past 13years. The city has been

growing steadily for the past several decades andcurrently has a population just

over 73,000. Last year, Junction Falls collectedover $89 million in gross operating

revenues. In addition to Joe, the FinanceDepartment includes the following

personnel (see Figure 1):

%u2022 Libby Jones, Chief Accountant. She managesand maintains the General Ledger.

Libby is also responsible for general officemanagement and day-to-day

operations in the department. She earned a degreein accounting from the

local university and has worked for the departmentfor 15 years. Libby is 37;

her husband owns a local hardwarestore.

%u2022 Marsee Weston, Senior Accountant. She isresponsible for monitoring fixed

assets. She also maintains all records of cityfixed/real assets and maintains/

monitors all city construction and acquisition ofreal asset contracts. Marsee

has been employed by the department for eightmonths. She is 39; her husband

teaches mathematics at the local highschool.

%u2022 Scott Smyth, Senior Accountant. He is theCash Manager; maintains bank

relations; manages all city investments; monitorsdebt-service requirements;

performs all wire transfers of city funds; andreconciles all bank accounts. Scott

is 32 and has been employed by the department forseven months. Scott%u2019s wife

is a sales associate at one of the localautomobile dealers.

%u2022 Cathy Elgin, Staff Accountant. Shemaintains all records pertaining to Accounts

Receivable; invoices those who owe funds;maintains control of all Petty

Cash Funds within the city; accounts for all dailydeposits from departments

and divisions within the city; and is also thesecondary payroll clerk. Cathy is

27 and has been employed by the department foralmost nine months. Her

husband is employed by the U.S. PostalService.

%u2022 Bob Thomas, Accounts Payable Clerk. Heprocesses all city payments to payees for last names beginning withA through L. Bob is 36 and has worked in the

department for almost two years. He is single andhas lived in town his entire

life except for the five years he served in theU.S. Navy.

%u2022 Nora Stewart, Accounts Payable Clerk. Sheprocesses all city payments to payees

for last names beginning with M through Z. Nora is20, and has been employed

by the department for six months. She is singleand lives in an apartment

complex near the university campus.

%u2022 Chuck Sanchez, Payroll Clerk. He processesall bi-weekly and monthly payrolls

and maintains all payroll records. Chuck is 31,recently divorced, and has

been working in the department for ten months.Chuck lives in an older neighborhood

with his 7-year-old son.

Scenario #3

In an attempt to discover new areas where costsavings might be achieved,

Joe has spent much of his spare time examining thefiles containing the Junction

Falls RFPs (Requests for Proposal). Joe concludesthat most low bidders are

awarded a contract. Occasionally, however, the lowbid is not accepted. For example,

because the low bidder was notorious fordelivering spoiled merchandise,

they did not get the contract. Instead, the LoneStar Farm Patch was awarded

the bid to supply fruits and vegetables to theJunction Falls Jail. Joe notes that

most files contain several bids, some as many as adozen. Joe finds one file (to

supply computers to certain city offices) thatcontains only a solitary bid from

Able Computers. Joe asks Marsee, who prepares allspecs for fixed asset RFPs

and approves all contracts, what caused such apoor response from potential suppliers.

Marsee points out to Joe that the RFP specifiedthat supplier personnel

must be able to respond to a city call formaintenance, upgrades, or repairs within

30 minutes. She suggests that perhaps manysuppliers were not willing to guarantee

such a prompt response time.

In preparation for the upcoming annual audit, BillWatson, the external auditor,

asked Marsee to provide him with a list of allfixed assets, including the inventory

identification number, date of purchase, cost, andcurrent location of each

item on the list. After a week, Marsee still hasnot printed out the list for the

auditor. The audit starts in two weeks. When askedabout the delay, Marsee says

that she has been so busy that she %u201Chas nothad time to think about any new

projects.%u201D Marsee is very busy, and oftenarrives very early for work and leaves

the office rather late at night.

On Monday during lunchtime Bob receives a phonecall from Able Computers,

asking whether Able%u2019s last request forpayment has been processed. Since Marsee

is unavailable to respond to this query, Bob callsthe city office that was to have

received the computers and learns that no suchdelivery from Able Computers

has been received.

Argue either in favor or against the estate tax. Then, respond to at least two other students' posts in the following manner:

Support one student’s argument with additional information or examples.

Counter one student’s argument with information and/or examples.

Student 1 answer : Samantha

Samantha Caterina 5 posts

Re:Module 7 DQ 2

The estate tax is very tricky, it can be argued both ways, for and against. For arguments sake I would be in favor of the estate tax. Currently for 2017 the federal estate tax threshold is 5.49 million. This is only targeting the wealthiest of people. The estate tax will tax any amount of an estate above this. It makes up for a small portion of the total tax collected by the federal government but it is still a substantial amount. The estate tax can be different in each state therefore being taxed more if the threshold is smaller. It is argued that the successful decedent should not be penalized for being successful I would not agree this is true. They are no longer the owner of the estate and the money would just be passed to a beneficiary. The beneficiary then has the rights to do what they please with the money. This can cause the beneficiaries to become non-productive members of society. If the estate tax was taken out tax would have to be made up somewhere, therefore cause middle class taxpayers to pay more taxes. The estate tax does not target the average person only the wealthiest are affected by it. I do not think the estate tax needs to be taken out of order.

https://www.forbes.com/sites/kellyphillipserb/2014/10/06/guest-post-pros-and-cons-of-the-federal-estate-tax/#6e3c8eb975a6

Student answer Andrea:

Andrea Robinson-Parker 4 posts

Re:Module 7 DQ 2

The estate tax was once known as the death tax, there is a pun in there somewhere. Firstly, it is associated with the inheritance of a dead relative and secondly, it can be the death of small family businesses. I believe that this tax is essential for our country to survive. Bob Rywick, in his article, Pros and Cons of the Federal Estate Tax argues both sides of the coin. I agree with his pro stance and here is why:

Revenue from the estate tax will create around $200 billion revenue in the next several years. There has been a great increase in wealth in the recent past and this number may climb.

The estate tax will help to dilute the concentration of wealth. This concentration can be damaging to our free democratic society.

Many wealthy people donate large sums to charities each year to lower their tax bracket. If there was no estate tax, these donations would most likely drop off significantly.

Small business, (making less than $5,000,000) will not be affected. There are also rules set in place to protect farms regarding the valuation of farm land.

Less than 2/10 of 1% of the descendants dying each year will be affected by this tax, based on the current exemption amount.

Lastly, I personally believe that estate planning can alleviate some of these taxes. Estate taxes should not be confused with gift taxes. This is an option that can protect inheritances.

Student Answer

Lakisha Minniefield 3 posts

Re:Module 7 DQ 2

I am against “estate tax” and feel that when the property value goes up, it will increase my mortgage payment each year. I agree with Justin Haskins article regarding scrapping property taxes because as a property owner, charging fees for a specific service should be allowable. Also, property owners should be able to choose where the property taxes should be allocated especially when it comes down to our public education. I have two children who are autistic and in the past it was very difficult to find a school who had the staff to supply all of their educational special needs. Even though we live in the best neighbors that were very costly, the schools zone in the area had 2 out of 10 rating so I would have to transfer my children our of the district in order to get better services. Currently, my husband is getting ready for retirement out of the military and we have looked at all 50 states within the United States to see which state would give us the most exemptions when purchasing a home. The state we chose to move back to is Texas because of the no state property taxes. Property tax for the state of Texas brings in the most money of all taxes available to local government to pay for schools, roads, police and firemen, emergency response services, libraries, parks and other services provided by local government. The state also has a variety of partial or total (absolute) exemptions from appraised property values used to determine local property taxes. A partial exemption removes a percentage or a fixed dollar amount of a property's value from taxation. A total (absolute) exemption excludes the entire property from taxation. Since we will be on a fixed income, Texas property tax exemptions for disabled veterans was the best out of all 50 states. However, we will still have to look for a county with low property tax rate. Since I am already a disabled veteran, Texas has a property tax exempt chart for qualifying disabled veterans.

The exemption amount that a qualified disabled veteran receives depends on the veteran's disability rating from the branch of the armed service.

Disability Exemption

Disability Rating

Exemption Amount Up To

10% to 29%

$5,000 from the property's value

30% to 49%

$7,500 from the property's value

50% to 69%

$10,000 from the property's value

70% to 100%

$12,000 from the property's value

*The Texas Comptroller website lists all of the benefits for disabled veterans regarding property tax exemptions.

Even as a disabled veteran, I would still have to pay property tax but the exemption will only exempt the amount of the disability rating off the value of property. Disabled veterans who are 100% total and permanently disable will be exempt from paying all property taxes. Financially, my family will still have to find a home affordable in a safe neighborhood, public education is rated above 7 out of 10 and choose a county that property taxes are low.

Reference:

https://www.comptroller.texas.gov/taxes

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