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“I know headquarters wants us to add that new product line,”said Dell Havasi, manager of Billings Company’s Office ProductsDivision. “But I want to see the numbers before I make any move.Our division’s return on investment (ROI) has led the company forthree years, and I don’t want any letdown.”

Billings Company is adecentralized wholesaler with five autonomous divisions. Thedivisions are evaluated on the basis of ROI, with year-end bonusesgiven to the divisional managers who have the highest ROIs.Operating results for the company’s Office Products Division forthe most recent year are given below:


Sales $ 21,600,000
Variableexpenses 13,622,600
Contributionmargin 7,977,400
Fixed expenses 6,010,000
Net operatingincome $ 1,967,400
Divisional operatingassets $ 4,499,200


The company had an overall returnon investment (ROI) of 17.00% last year (considering alldivisions). The Office Products Division has an opportunity to adda new product line that would require an additional investment inoperating assets of $2,326,200. The cost and revenuecharacteristics of the new product line per year would be:


Sales $9,300,000
Variableexpenses 65% ofsales
Fixed expenses $2,557,400
Required:
1.

Compute the Office Products Division’s ROI for the most recentyear; also compute the ROI as it would appear if the new productline is added. (Round the "Margin", "Turnover" and "ROI"answers to 2 decimal places.)

Present New Line Total
Sales
NOI
Op Assets
Margin
Turnover
ROI
2.

If you were in Dell Havasi’s position, would you accept orreject the new product line?

Accept
Reject


3.

Why do you suppose headquarters is anxious for the OfficeProducts Division to add the new product line?

Adding the new line would Increasethe company's overall ROI.
Adding the new line would Decreasethe company's overall ROI.


4.

Suppose that the company’s minimum required rate of return onoperating assets is 14.00% and that performance is evaluated usingresidual income.


a.

Compute the Office Products Division’s residual income for themost recent year; also compute the residual income as it wouldappear if the new product line is added.

Present New Line Total
Op. Assets
Min req return
Min NOI
Actual NOI
Minimum NOI
Residual Income
b.

Under these circumstances, if you were in Dell Havasi’sposition, would you accept or reject the new product line?

Accept
Reject

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Bunny Greenfelder
Bunny GreenfelderLv2
28 Sep 2019

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