Guided Response:
1. Identify a specific country to analyze your brand'sentry into
First identify the countries your mentor marketer doesbusiness in. Or did. Check out the corporate website. Or the latestannual report.
Then search your brand in business periodicals such asForbes in conjunction with country names or terms like âforeignâ orâinternational.â See which markets have been written about andselect one.
2. Research your chosen market to answer thesequestions:
When did your mentor marketer enter this foreignmarket?
What specific challenges did entering this marketpresent? (e.g., cultural norms, language barriers, localcompetition, government regulations, economic conditions, etc.).Identify at least three.
What changes were made to the marketing formula inentering this market? What other changes were needed? Cite at leastthree examples, linking each one to a marketing "p." You can repeat"Ps" more than once.
How successful was the entry into this market? Is thebrand still in the market?
3. Identify and create proper APA citations for 3+different sources.
Try to explore different types of sources(periodicals, videos, annual report, etc.). Tap the Forbes archiveand other Ashford University resources as needed.
As you will be creating a podcast, in-line citationsare not required, but you will need to document yoursources.
4. Script (or at least outline) for yourpodcast.
Be sure to introduce yourself and identify your mentormarketer and the relevant market before answering the questionsabove.
Guided Response:
1. Identify a specific country to analyze your brand'sentry into
First identify the countries your mentor marketer doesbusiness in. Or did. Check out the corporate website. Or the latestannual report.
Then search your brand in business periodicals such asForbes in conjunction with country names or terms like âforeignâ orâinternational.â See which markets have been written about andselect one.
2. Research your chosen market to answer thesequestions:
When did your mentor marketer enter this foreignmarket?
What specific challenges did entering this marketpresent? (e.g., cultural norms, language barriers, localcompetition, government regulations, economic conditions, etc.).Identify at least three.
What changes were made to the marketing formula inentering this market? What other changes were needed? Cite at leastthree examples, linking each one to a marketing "p." You can repeat"Ps" more than once.
How successful was the entry into this market? Is thebrand still in the market?
3. Identify and create proper APA citations for 3+different sources.
Try to explore different types of sources(periodicals, videos, annual report, etc.). Tap the Forbes archiveand other Ashford University resources as needed.
As you will be creating a podcast, in-line citationsare not required, but you will need to document yoursources.
4. Script (or at least outline) for yourpodcast.
Be sure to introduce yourself and identify your mentormarketer and the relevant market before answering the questionsabove.
