Ethics in Commerce
Sparrow Pharmaceuticals is the maker of several popular drugsused to treat high blood pressure and arthritis. Over time, thecompany has developed a positive relationship with many of thepatients who use its medications through a quarterly newsletterthat offers the latest information on new medical research findingsand general health and fitness articles. The company just has beenacquired by a group of investors who also own Soothing Waters HotTubs and Spas. The marketing director for Soothing Waters wouldlike to use Sparrowâs mailing list for a direct-mailpromotion.
Ethics Questions:
What should Sparrow Pharmaceuticals do?
Do you think it is ethical to use customer information acrossmultiple divisions of the same company? Explain.
To which marketing management philosophy do you think themarketing director for Soothing Waters subscribes? Explain.
Does the AMA Statement of Ethics address the use of the customerinformation by multiple divisions of the same company? Go tohttp://www.marketingpower.com and review the statement. Then writea brief paragraph on how the AMA Statement of Ethics relates toSparrow Pharmaceuticalsâ dilemma.
(To locate the Statement of Ethics students would go tohttp://www.marketingpower.com and in the top right corner theywould select, âAbout AMA,â and underneath âAbout AMA,â there areseveral Gray tabs to choose from, select âStatement of Ethics,â andbegin to review the Statement of Ethics.)
The requirements below must be met for your paper to beaccepted and graded:
Write between 500 â 750 words (approximately 2 â 3 pages) usingMicrosoft Word.
Ethics in Commerce
Sparrow Pharmaceuticals is the maker of several popular drugsused to treat high blood pressure and arthritis. Over time, thecompany has developed a positive relationship with many of thepatients who use its medications through a quarterly newsletterthat offers the latest information on new medical research findingsand general health and fitness articles. The company just has beenacquired by a group of investors who also own Soothing Waters HotTubs and Spas. The marketing director for Soothing Waters wouldlike to use Sparrowâs mailing list for a direct-mailpromotion.
Ethics Questions:
What should Sparrow Pharmaceuticals do?
Do you think it is ethical to use customer information acrossmultiple divisions of the same company? Explain.
To which marketing management philosophy do you think themarketing director for Soothing Waters subscribes? Explain.
Does the AMA Statement of Ethics address the use of the customerinformation by multiple divisions of the same company? Go tohttp://www.marketingpower.com and review the statement. Then writea brief paragraph on how the AMA Statement of Ethics relates toSparrow Pharmaceuticalsâ dilemma.
(To locate the Statement of Ethics students would go tohttp://www.marketingpower.com and in the top right corner theywould select, âAbout AMA,â and underneath âAbout AMA,â there areseveral Gray tabs to choose from, select âStatement of Ethics,â andbegin to review the Statement of Ethics.)
The requirements below must be met for your paper to beaccepted and graded:
Write between 500 â 750 words (approximately 2 â 3 pages) usingMicrosoft Word.
