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Preston Concrete is a major supplier of concrete to residentialand commercial builders in the Pacific Northwest. The company'sgeneral pricing policy is to set prices at $110 per cubic yard.Deliveries for 2013 were 390,000 cubic yards. Costs per cubic yardwere:

Material costs $53.60
Yard operation costs $15.00
Administrative costs $5.50


22% of the estimated yard operation costs were fixed, and all ofthe administrative costs were fixed. In addition to the costsabove, estimated fixed delivery costs were $185,000 for the year,and estimated variable delivery costs were $10.00 per mile and$41.50 per truck hour. The rate per mile reflects the fact thatmore miles result in more gas, oil, and maintenance. The rate pertruck hour reflects the fact that trucks that are waiting at ajobsite are kept running (so the concrete mix won't solidify), anddrivers continue to get paid during that time.

Near the end of 2013, Fairview Construction Company asked for adelivery of 5,500 cubic yards of concrete but was unwilling to paythe regular price; it was only willing to pay $84 per cubic yard.Preston estimated that the job would require 6,900 miles of drivingand 200 truck hours. The housing market in the Pacific Northwesthad slowed during recent months, leaving Preston with enoughcapacity to fill the order, but its sales manager was reluctant tocommit to such a reduced price.

REQUIRED

If Preston accepted the offer, what would the profit or loss havebeen (enter a loss as a negative number)?

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Hubert Koch
Hubert KochLv2
28 Sep 2019

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