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“I’ll never understand this accounting stuff,” Ricardo Mulliadeyelled, waving the income statement he had just received from hisaccountant in the morning mail. “Last month (February), we sold1,000 stuffed XX Community College mascots and earned $6,850 inoperating income. This month (March), when we sold 1,500, I thoughtwe’d make $10,275. But his income statement shows an operatingincome of $12,100! How can I ever make plans if I can’t predict myincome? I’m going to give Binta one last chance to explain this tome,” he declared as he picked up the phone to call Binta Jallow,his accountant.

“Will you try to explain this operating income thing to me onemore time?” Ricardo asked Binta. “After I saw last month’s incomestatement, I thought each mascot we sold generated $6.85 in netincome; now this month, each one generates $8.07! There was nochange in the price we paid for each mascot, so I don’t understandhow this happened. If I had known I was going to have $12,100 inoperating income, I would have looked more seriously at adding toour product line.”

Question:

Just after Ricardo completed an income projection for 1,200stuffed mascots, his supplier called to inform him of a 20%increase in cost of goods sold (an increase from $10.00 per unit to$12.00 per unit), effective immediately. Ricardo knows that hecannot pass the entire increase on to his customers, but thinks hecan pass on half of it while suffering only a 5% decrease in unitssold. Should Ricardo respond to the increase in cost of goods soldwith an increase in price? (Hint: Prepare two income statements;one with no increase in sales price and the other with theincrease). (10 pts.) ____

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Beverley Smith
Beverley SmithLv2
28 Sep 2019

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