Question

Discussion — Media

Companies around the globe are using social media to connect with their customers.

Consider an online social media network, such as Facebook or LinkedIn, and respond to the following:

•For targeting new customers, examine the advantages and disadvantages of using these social networks compared to search engine advertising.

•Provide specific examples of products that lend themselves more to social networks than to search engine advertising.

•Discuss how this avenue of marketing might be effective in the success of a new product associated with existing brands.