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6 Sep 2018

Question 8 Ratio Analysis (20 POINTS)

The follow table presents the most recent reporting of some keyfinancial metrics for Campbell Soup Co. General Mills andKellogg.

Ratio or MetricName

Campbell Soup

Kraft-Heinz

Kellogg

Current Ratio

1.00

1.41

.56

Receivable Turnover

12.27

14.48

10.33

Price/Earnings Ratio

29.11

-227.38

44.28

Return on Assets (ROA)

9.84%

.87%

4.04%

Profit Margin (based on NI)

8.53%

3.47%

4.54%

Asset Turnover

1.00

.25

.89

Earnings Per Share

$2.27

$ - .23

$1.73

For each metric (ratio), describe how the threefirms are doing in comparison to each other and explain why this isso (i.e, interpret the meaning of each metric as it compares toeach other). What additional information would you need concerningKraf/tHeinz to make a thorough analysis?

Question 9: (10 Points)

Based on the metrics above, how is your selected FAC Companydoing?

Question 10: Property, Plant, and Equipment (10Points)

Describe how cost is assigned to individual assets when they areacquired in a lump-sum group purchase.

Discuss the factors that make up determining depreciationprocess for a depreciable asset.

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Jamar Ferry
Jamar FerryLv2
6 Sep 2018

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