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Suppose a textbook publisher historically sells an econ book alone but then markets the new edition of the boo only as a bundle with an online HW supplement. answer 2 parts:

1. define bundling

2. discuss what consumer and market characteristics are needed, and discuss the general rationale of how bundling can increase a seller's profits.

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Darryn D'Souza
Darryn D'SouzaLv10
28 Sep 2019

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