Buyer behavior is at the core of marketing. All marketingprograms need to begin with an understanding of why and howconsumers buy what they do. If no one purchases a companyâs productor service, it will quickly go out of business.
Main Discussion Post: Due by Sunday
Using the product/service you selected in Unit 1, complete thefollowing:
Describe the model of consumer buyer behavior. Providing a list ofthe steps or a graphic of the model is not adequate, as you mustexplain how the process works in the real world using your ownwords.
Select one (1) of the four sets of factors influencing buyerbehavior:
Cultural
Social
Personal
Psychological
Explain how it affects the purchase process as it relates to theproduct/service you chose in Week 1. You must conduct outsideresearch to support your argument.
5-6 parh with refences
Buyer behavior is at the core of marketing. All marketingprograms need to begin with an understanding of why and howconsumers buy what they do. If no one purchases a companyâs productor service, it will quickly go out of business.
Main Discussion Post: Due by Sunday
Using the product/service you selected in Unit 1, complete thefollowing:
Describe the model of consumer buyer behavior. Providing a list ofthe steps or a graphic of the model is not adequate, as you mustexplain how the process works in the real world using your ownwords.
Select one (1) of the four sets of factors influencing buyerbehavior:
Cultural
Social
Personal
Psychological
Explain how it affects the purchase process as it relates to theproduct/service you chose in Week 1. You must conduct outsideresearch to support your argument.
5-6 parh with refences
